Monday, 31 October 2011


Kara Messina’s long awaited first season's release of her clothing brand Y’OH has finally dropped online and it's definitely been a worthwhile wait.

The tumblr blog has been teasing us for some time now with updates on the steady progress and concepts involved that have led to the street wear infused, african print, modern cut apparel we see across the collection. There's been heavy dispute over what to 'label' the brand across forums and blogs even before any collection has been released due to imagery suggesting a more hi-end approach than easily accessible street fashion one may be more accustomed to adding to the wardrobe. Either way, labels or no labels, we love it. From the fabrics right down to the construction, every garment is an incredible statement for the catwalk or on the street.

For more info click here.

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