Monday, 12 December 2011

Are we ever too young to like fashion?

Fashion. We all love it, right? Well, maybe Ann Widdicombe’s not a particular fan, but when does that love for fashion kick-off? And can you ever be too young to fall in love with style? With the likes of Victoria Beckham and Katie Holmes dressing their kids in super-stylish clobber from the off, we think not.
And it looks like the designers are cottoning on to the hordes of yummy mummies out there who are desperate to deck their kids out in cute and cool clothes.

If you thought all we had were the basic high street offerings of Mothercare and the like, think again. These days, fashion-conscious kids (or their fashion conscious mums and dads) can pick up mini-sized clothes from a host of cool names. There’s Myleene Klass with her Baby K range, AlexandAlexa with their designer offerings, and Joseph M where you can pick up women’s deals as well as high-end names like Chloe Kids.

Myleene’s Baby K label is now in its seventh season and the fun and funky designs seem to have gone down a storm with the parents. It’s available exclusively at Mothercare and you can expect outfits that range from the traditional to the less conventional. For instance, we love the knitted dress and tights which comes with triple-layered frill cap sleeves and embroidered bird detailing and cute-as-a-button teal tights for £27-£29.

But if you’re after something a bit more show-stopping, the likes of the Leopard Print Faux Fur Coat for £26.25 might be more your thing. Team with a ditsy ballerina-inspired outfit for a mini SJP look. We draw the line at make-up though.

Over at AlexandAlexa, meanwhile, you can get your mitts on a near-exhaustive list of designer outfits for little ones. Think Ralph Lauren, Burberry and Juicy Couture for starters.
The Burberry collection is like opening Wayne and Colleen’s wardrobe and finding all their gear has shrunk in the wash. If that’s your idea of style, then there’s plenty to choose from. If you’re daughter must wear only the latest fashions, then you’ll stay bang on trend at AlexandAlexa. Take, for example, the Burberry Faux Fur Mini Me Jacket for £280. It comes with a buckled funnel neck collar and plenty of faux fur fluff to keep your daughter nice and toasty.

Fashion-conscious boys get their fair share of goodies here, too. For winter cool, we like the Napapijri Off-White pom pom hat for £49 which features pattern of the moment: a snowflake design.

Finally, check out Joseph M if you fancy dressing your baby girl a la Harper Seven. Just the other week, Harper Seven was spotted out and about (well, clutched to her mother’s side) in a pair of £30 Chloe tights. Harper Seven’s tights may well have been navy blue, but you can get your hands on a pair of similar ribbed tights – in brown or pink – at Joseph M for £25.52.

And there’s plenty for little boys at Joseph M, too. For instance, Fendi have come up trumps in the baby shoes stakes. Their Baby Brown Suede Fur Lined Pre-Walker Shoes are 100% suede and come complete with a brown leather strap around the ankle. At £135.90 a pair they’re far from cheap, but if only designer will do, that’s the price you’ll be looking at.
So, just like fashion for men and women, baby fashion is becoming more and more varied – and just like the grown-up world of fashion – trend come and go in babywear, too. But is it all just a bit too much? With kids growing out of their clothes faster than you can fasten up a nappy should we really be spending a small fortune on babywear? Here at Deer Brains, the jury is out…

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