Wednesday, 21 March 2012

Actual Pain SS'12 'Sympathy for the Devil'

Actual Pain was founded in 2006 by designer and musician TJ Cowgill (Book of Black Earth, King Dude, among other bands). Driven to insanity by heavy metal music and the occult philosophies of ancient religion, TJ was possessed to make his own devilish mark in the fashion world. The fact that Actual Pain has had such a great level of success and fully conceptualized seasons is due much to that fact that Actual Pain is essentially run by TJ Cowgill alone. Indeed, Actual Pain is his demented child, a lone wolf in a world of sheep, bonded by blood to the cult ways of forgotten lore.

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