Jeffrey Campbell at Lazy Oaf

Oh shitting hell, this amazing day just got better: our buddies over at Lazy Oaf revealed the two exclusive shoes they're releasing in collaboration with ever-epic brand Jeffrey Campbell. As you'd predict, they're not for the faint-hearted but for the typically bold Lazy Oaf girl in all of us and range in price from £90 to £150.

As with the first batch of their Underground creepers (which sold out in record time) these are out online only in very limited numbers. So if you just got your results back and need a congratulatory gift, you better get asking/demanding (and if you're just rich then here's to owning another pair of great shoes). The LO online store is also stocking other Jeffrey Campbells which you can click over to see here.

Go forth and obliterate your bank accounts, etc.

Lazy Oaf SS12 Launch Party

Last night the lush team at Lazy Oaf opened their store doors to a horde of post-LFW troopers and other fans of the brand, for their new line's launch do. There was free Rekordelig cider, the transfer tattoo bar that's quickly becoming their event signature and a 10% discount on all items bought from the new collection.

They've come out with new dress and slob tee shapes for the ladies, as well as their first ever short-sleeved mens button-up shirts. Needless to say, they've brought the heat once again. Their lovely store manager Steph clued us in on Club Tropicana and colourful fruit being big influences on the ladies' line (see her in the Mixed Fruit Crop Shirt below) and rocked the look herself.

Staying true to their bright graphic prints and tongue-in-cheek humour (see the awesome Barfman tee), the brand looks set for another great season. Lazy Oaf assistant manager Paul also said the 90s were a big inspiration for the mens line, referencing Saved By The Bell, The Fresh Prince of Bel-Air and bold prints from the decade.

Shout out to Stefan

All in all we had a great time chatting to the Lazy Oaf fans milling around the shop, and it was cool to bump into Alex from The Daily Street as we passed through. Big shout goes to Jerry, as ever, and thanks to the rest of the LO crew for having us. Now go forth and shop: the new drop is available in the online store now.

photos © Tshepo Mokoena and Lazy Oaf

Christmas Competition - Lazy Oaf.

If you're regular readers of the blog you will know that just about everthing, okay EVERYTHING Lazy Oaf does we love - this Christmas we've joined forces with the bright pop art brand to bring you a MASSIVE santa sack of goodies.

The prize is worth a staggering £125!
Prizes include:

Santa sack : £10.00

Dish Dash Slob: £35.00

Hot Dog Scarf: £25.00

Block Blue Bobble Hat: £18.00

Merry Mealtime Badge Pack: £6.00

Burger Socks: £8.00

Jazzy Socks: £8.50

Toothy Tote: £7.50

Jazzy Notebook: £3.75

Good/Bad Notebook: £4.75

Greetings Tape: £7.00

Now you want to know how to win it right? RIGHT!

All you need to do is follow these three simple steps:

 - Follow @deerbrains and @lazyoaf on Twitter and tweet:

I WANT to #win this super Christmas prize from @lazyoaf and @deerbrains http://ow.ly/7y2qp

- Like Lazy Oaf and Deerbrains on Facebook.

- E-mail info@deerbrains.com stating why you think you deserve to win this super prize, your name and Twitter name.

We are holding this competition open until the 18th December so you have a whole month to get your entries in. The winner will be picked on the Monday the 19th December and contacted via e-mail and tweeted.

Good luck!
x

New Bags @ Lazy Oaf.

Our pals over at the most colourful store we've ever seen has dropped an array of colourful Baggu bags. Simple, affordable and stylish - reckon we are going to cop a few! Ace.

 

For the full collection please click here.

Lazy Oaf's 10th Birthday Party

It was awesome. Between all the land's balloons, a photobooth, a transfer tattoo bar and a WAH Nails bar, the Lazy Oaf crew put on a birthday bash to be proud of. Here's our summary of the night, in pics.

The Mini Skirt

Props to the girl braving the heights of the new Burberry Prorsum wedges

Jewellery designer Fred Butler in one of her own pieces for Lazy Oaf

We had a no-eyes pact. Check him out.

Much love and thanks to everyone at Lazy Oaf, the lush bar staff at CAMP and all the DJs and nail artists who came down to entertain us. Here's to ten more great years of Lazy Oaf (at least).