Saturday, 24 March 2012

Volcom Store Launch @ Boxpark, Shoreditch

We headed over to the Boxpark pop-up mall in Shoreditch on Thursday evening (March 22, 2012) to check out the new shipping container space now filled with Volcom goodies. With free beer from Budweiser, music pumped out through the store and an exclusive collaboration line out for the ladies, there was plenty to see.

Volcom x POSSO dress
Our party buddy Lindsay from CultureLabel made a beeline for the new POSSO range, designed and inspired by the LA female DJ duo of the same name. The line references 90s silhouettes, with long-sleeved crop tops and an awesome leatherette body con dress with a low back and tie detail. Yum.
Artwork ceiling that we loved
 For the boys, the brand is continuing to do what it does best: tees, caps and well-cut jeans sat alongside their range of spring jackets and rep that Volcom, easy-going aesthetic. There were some great printed tee designs on show, as well as a line of slim fit trousers in a variety of colours with discreet and tasteful logo detailing. 
Transfer tats on display
All in all we had an ace time, and definitely have our eye on a few items that particularly shone out. Much love to Carly at Canoe, and to the legendary boy who opened all our beers with his special trick. Head to Boxpark Unit 13, on the ground floor, too see the Volcom wares yourself.

photos © Tshepo Mokoena

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