Very Important Plectrums x Ben Sherman

From May 29th, Ben Sherman will be linking up with charities Lifebeat and Trekstock to launch an online plectrum auction project that sounds amazing. Here's the premise: top musicians sign their own plectrums, offer them up for auction and 100% of proceeds go towards educating young people about HIV/AIDS prevention and combating cancer. The key here is harnessing music as a force for good. What about that don't we like?

So far Mark Ronson, Anna Calvi, Frankie & the Heartstrings, Emmylou Harris, Paul Weller and We Are Scientists are just some of those involved. The collaboration launches with a secret gig in London that we'll be able to tell you some more about later. For now we can say that you're not gonna want to miss the headliner! You can win gig tickets, plus two nights free hotel accommodation in the city if you apply by tomorrow. Click here for more.