Thursday 3 June 2010

Kharma NYC




Kele from Kharma NYC sent me over an e-mail last night explaining who he was and what he did for this project. I was drawn to it straight away as it's something I am very passionate about, 1...design, 2....collaborating to bring all ideas together and 3...charity. This is one of those projects that you can tell they've worked amazingly hard on and one that I want to be a part of! Owwww.





Collaborating with 8 other designers including Mario Hugo, Non-Format, No Pattern and Emil Kozak among others, we asked each designer to take a step back from their commercial work and design a print for a cause personally significant to them. Each designer chose an organization and cause that has had an impact on their lives, and then created a hand-printed, limited numbered tshirt print inspired by the cause.

The “This is What Matters to Me” project is the first of an ongoing series by our collaborative, cause-driven brand, KharmaNYC. This is the first of many unique collaborations to come.

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