Monday, 17 October 2011

Poler Camping Gear

Poler is a Portland-based camping and outdoor apparel company founded upon the love of the outdoors and adventure. It was set up by photographer Benji Wagners, known for his intimate documentative approach to editorial and commercial photography.

We like Poler because they aren't like most new starting clothing companies which are just re-creating what's big at the time: they're doing something new. It is founded on something they're passionate about and they are true to their roots with their teams undertaking regular adventures. They recently made a documentary where their skate team travelled from one end of New Zealand to the other by bicycle.

We won't give away who their team consists of but there are some big household names. It's well worth checking out!

Riding the Long White Cloud Part 1 from predatory bird on Vimeo.

For more info head to their website Poler Stuff.

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