Lazy Oaf SS12 Launch Party

Last night the lush team at Lazy Oaf opened their store doors to a horde of post-LFW troopers and other fans of the brand, for their new line's launch do. There was free Rekordelig cider, the transfer tattoo bar that's quickly becoming their event signature and a 10% discount on all items bought from the new collection.

They've come out with new dress and slob tee shapes for the ladies, as well as their first ever short-sleeved mens button-up shirts. Needless to say, they've brought the heat once again. Their lovely store manager Steph clued us in on Club Tropicana and colourful fruit being big influences on the ladies' line (see her in the Mixed Fruit Crop Shirt below) and rocked the look herself.

Staying true to their bright graphic prints and tongue-in-cheek humour (see the awesome Barfman tee), the brand looks set for another great season. Lazy Oaf assistant manager Paul also said the 90s were a big inspiration for the mens line, referencing Saved By The Bell, The Fresh Prince of Bel-Air and bold prints from the decade.

Shout out to Stefan

All in all we had a great time chatting to the Lazy Oaf fans milling around the shop, and it was cool to bump into Alex from The Daily Street as we passed through. Big shout goes to Jerry, as ever, and thanks to the rest of the LO crew for having us. Now go forth and shop: the new drop is available in the online store now.

photos © Tshepo Mokoena and Lazy Oaf