Swallows and Daggers Drop 1 of 2012

Video look books are a hard thing to crack, with many brands resorting to half naked women for a couple thousand views on Vimeo. Thankfully, UK streetwear brand Swallows and Daggers avoided the low-rent route and stayed true to their influences with this first glimpse at their 2012 collection.

Pairing another strong line of graphic tees and the introduction of fleece to the line with a very well executed and directed video, S&D continue to go from strength to strength in the independent world of UK streetwear. The short film itself does well to showcase the clothes in a wearable and likely environment for their target customer base (another hurdle so many brands stumble at) whilst also focussing heavily on the tattoo and skateboarding culture they are so heavily part of. Furthermore; you cannot argue with that tailwhip from flat.

 

 

View the lookbook below and be sure to head over to http://www.respect-tradition.com to treat yourself to some new threads.