Wednesday, 14 September 2011

Fab 5 Project: Ellesse x Colette Paris.

For AW11 ellesse heritage has taken 5 legendary styles of shoe from the ellesse heritage archive and offered one of each to 5 of the most influential retailers on the planet. The 5 retailers were invited to customise and rework an iconic ellesse footwear piece that is conducive to their core identity and exemplifies their retail persona.

The third installment of the Fab 5 project comes from Colette; the premier Parisian concept lifestyle store.

Choosing the 'Assist' basketball shoe as their canvas, Colette have applied their signature 'bleu' to the block of the shoe and added contrasting polka dot laces. A custom 'colette bleu' basketball accompanies the shoe on purchase, celebrating the roots of it's design. The result is not only FABulous but fierce! And is the only shoe from the Fab 5 collection that is available in women's sizes.

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