Drunk On Hope Apparel

Drunk On Hope are a small clothing company consisting of two friends that had a short brief which was to create clothing they would want to wear on the daily. Staying away from from outrageous form and sticking to clean functionality they have started out with a nice simple graphic white tee and vest, they are very reasonably priced and if we are honest we really like their graphic! We like that they aren't looking to take over the T-shirt market, they want to offer an everyday alternative. We look forward to seeing more future designs and products.

In the mean time check out their site and their blog.

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New Brands on Street Casuals

The Bristol base store conjures up two new brands for us this week. New York favourites Milkcrate Athletics and Bristol based African Apparel.

For more information and prices please click here.

J!NX

Not all of us at Deerbrains have always been involved in the online / blogging community. Once upon a time one of used to work at GAME. It wasn't an unknown fact that the store didn't really attract the most 'fashionable' of individuals...most likely because the majority of gamers didn't really care who Vivienne Westwood was and is. It was usually a daily chore to spray the entrance with air freshener too to repel the lingering smell many brought in from too much gaming and not enough washing.

If only they knew about J!NX.

Finally a solution to the unfashionable gamer's needs... apart from the hygiene issue....that's up to you.

J!NX is based on comic book, geek and retro video game culture and the brand incorporates three core collections (Identity, Classic and Special). It's bigger than t-shirts and apparel though, it's a whole community! They're even expanding the Identity collection with cut and sew models in the light of 'retro Americana' featuring trousers, outerwear, sweaters and flannel shirts.

Each of the lines focuses mainly on menswear with a small selection of bespoke womens tees with regular fits, fitted or v-neck cuts in ring-spun cotton.

Their online community alone has 600,000 members who are passionate about not only the brand but gaming as a whole, the driving force of the brand itself.

Trust us, you don't want to mess with a hardcore gamer.

(P.s. I'm getting a PS3 this Christmas...I better schedule in bath time)

For more info click here.

African Apparel

AFRICAN APPAREL
A brand run by a solo man in Bristol (I swear all the brands I blog about are from Bristol?) The label is rooted in underground art, music and design.
African Apparel's aesthetic has been described as dark, funny, distorted,genius and controversial. I defiantly think it's genius on the take of the 'Bob Marley' x 'Jimi Hendrix' t-shirt.





African Apparel are having an exhibition over at the Donuts Store from the 1st October.



For information about the event please click here.
For more information about African Apparel please click here.