Gio-Goi AW11

As you will all know Autumn is in full swing now with leaves falling off the trees and plenty of rain, this means the cold Winter's nights are fast approaching. Gio-Goi's AW11 collection stays true to the "lumberjack" look which was big last year but refreshed and tweaked the look a little with a line of plaid shirts, knitwear and of course t-shirts to layer up with. Now of course we know plaid shirts are not new but don't be to sharp to dismiss them as they are a versatile and good for those days when its not quite warm enough to wear just a t-shirt. Opting for darker shades for the AW11 collection Gio-Goi have made this collection perfect for everyday wear whilst not being bland and unexciting. The knitwear is a nice addition and stays true to what is popular this season. We like the subtle military touches to them!

This is probably our favourite piece from the collection, it's not everyday you see a t-shirt with a photo by photographer Chris heads on it.

Gio-Goi


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Citroen x Gio-Goi

Citroen and Gio-Goi are two brands with solid heritage so when we heard of this collaboration we were intrigued! Citroen have produced many cars with legendary status such as the 2CV, Saxo and not forgetting all their WRC thoroughbred models. Citroen has dominated the WRC for some time with their winning combination of fast agile cars and the future WRC legend Sebastian Leob which has enabled them to win the manufacturers and drivers title 6 times! Gio-Goi emerged from the dance scene of the late 80's in Manchester, they have stayed true to their roots with music being an integral part of their style. They were recently awarded the Drapers' fashion brand of the year award and can be seen worn by the likes of Deadmau5, Plan B, Kasabian, Rihanna and even Pete Doherty!

The shoe is limited edition with only 100 being made with some available for purchase on Gio-Goi's website and at their pop-up store in East London. The shoe is made from the same leather as the DS3 Racing and features the same colour way, the sole of the shoe is styled to look like the sleek lines of the DS3's grille and wheels. The soles are also specially designed to flex easily to make them the perfect driving shoe for those spirited drives. The collaboration embraces both brands and compliments each other, the car is the perfect vehicle to get from club to club as swiftly as possible with its impressive 0-60 time of 5.6 seconds thanks to its development by Citroens boffins behind their WRC success at Citroen Racing. The shoe also embraces life in the fast lane with its padded tongue and hi top making it comfy and supportive. 

For more info head over to Gio-Goi's mini site here.

Gio-Goi

Citroen